GreenBlue is a nonprofit institute that stimulates the creative redesign of industry by focusing the expertise of professional communities to create practical solutions, resources, and opportunities for implementing sustainability.
GreenBlue uses design as a leverage point for effective action. Many of society's challenges are caused by poorly designed industrial systems ... systems that are providing alarming feedback at all scales, from toxic mothers' milk to holes in the ozone layer. GreenBlue asks: How can we design, prototype, and realize better products and systems? GreenBlue asks this question in specific contexts to reveal practical design and business opportunities.

GreenBlue achieves success through projects and partnerships. GreenBlue is recognized for its ability to convene stakeholders, establish ambitious objectives, and develop practical design tools and resources.
GreenBlue was founded in 2002 and was originally a nexus of projects at McDonough Braungart Design Chemistry (MBDC), the private sustainable product and process design consultancy co-founded by American architect William McDonough and German chemist Michael Braungart in 1995.